In today’s world, technology is advancing at an unprecedented rate, and the automotive industry is no exception. Augmented Reality (AR) is one such technology that has been making waves in the industry. AR is a technology that overlays digital information onto the physical world, allowing users to interact with virtual objects in a real-world environment. Our team recently had the opportunity to work with a big car manufacturing company to create an AR demo. The objective of the demo was to showcase how AR technology can be leveraged to enhance the customer experience and provide a more immersive car-buying experience. An AR demo produced for a large automobile manufacturing company allows customers to interact with the car’s characteristics, change the color and add-ons in real-time, and make a more educated buying decision. The demonstration was a big success, and AR technology has the potential to completely transform the car sector. https://www.youtube.com/watch?v=3h1Hw28iaKghttps://www.youtube.com/watch?v=5NfEJiWq-ao

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Introduction Imagine being able to experience working at great heights without any of the risk factors involved. This is possible with the use of virtual reality technology. Our company has been at the forefront of developing VR technology specifically for this purpose, and it has already been making a significant impact in the field of safety training. The Benefits of Using Virtual Reality Technology Training workers to work at heights comes with inherent risks, and it can be costly to conduct these training sessions in an actual high-altitude setting. Virtual reality technology eliminates these risks and costs by simulating the experience of working at heights. This technology allows workers to practice their skills and knowledge in a safe, controlled environment before applying them in the real world. This method of training is not only cost-effective but also more efficient as workers can repeat the training as many times as necessary without any risk. The Impact on Workplace Safety Workplace safety is a crucial aspect of any company, and the use of virtual reality technology can have a significant impact on it. By providing workers with a safe and realistic simulation of working at heights, they are better equipped to handle the risks involved in their actual job. This translates to a decrease in the number of accidents and injuries in the workplace, which ultimately leads to a more productive and profitable business. The Future of Virtual Reality Technology in Safety Training Virtual reality technology has already proven its effectiveness in safety training, and as the technology continues to advance, its impact is only going to increase. Our company is committed to improving and expanding the use of VR technology in the field of safety training. We believe that this technology will revolutionize the way workers are trained, and we are excited to be a part of that change. Conclusion The use of virtual reality technology in safety training is a game-changer for the industry. It has already proven to be a cost-effective and efficient method of training workers in high-risk jobs. As the technology continues to advance, it will undoubtedly have an even more significant impact on workplace safety. Our company is proud to be at the forefront of this change, and we look forward to seeing the positive impact it will have on the industry.

Alibaba led a $60 million investment round into augmented reality glasses maker Nreal, the start-up said on Wednesday, as Chinese technology giants look for ways to get in on the metaverse theme. Augmented reality technology imposes digital images over the real world. Users can wear Nreal’s two glasses products, the Light or the Air, to access AR applications such as games or movies. AR is seen as a key technology for the so-called metaverse, the latest buzzword in internet technology. While there is no concrete definition, the metaverse largely relates to virtual worlds that people may be working and playing in. AR is one way to access that. Chinese technology giants from Tencent to Alibaba are trying to get in on the metaverse act. Nreal said the $60 million round will be used to increase investment in research and development and accelerate expansion into new markets this year — including China. So far, Nreal has been selling its products in a handful of markets including South Korea, Japan, Spain and the U.S. The Beijing-headquartered start-up has been attracting a lot of high-profile investors. In September, Nreal disclosed a $100 million funding round and counts Nio Capital, the investment arm of electric carmaker Nio as well as venture capital firm Sequoia Capital China, among its backers. Nreal did not disclose a valuation after Alibaba’s investment but the previous round in September valued the company at $700 million, CNBC reported. Chinese short video platform Kuaishou and streaming service iQiyi are also investors in Nreal. Alibaba’s investment in Nreal could hint toward a collaboration between the two given the start-up’s work with its other investors. For example, Nreal and Nio last year announced AR glasses tailored for electric vehicles. Alibaba has already announced plans to launch augmented reality glasses this year for virtual meetings. Nreal also said the new cash injection would be used to strengthen existing partnerships with developers and partners “to deliver a wider range of content and experiences” to users. Alibaba’s investment in Nreal comes at a time when regulators in China continue to scrutinize the business practices of the country’s technology giants. Internet firms have been more circumspect about investing in other companies. Tencent meanwhile has shed stakes in e-commerce firm JD.com and Singaporean tech firm Sea.   Source : https://www.cnbc.com/2022/03/29/alibaba-nreal-60-million-funding-round-metaverse-play.html

  How does cloud computing factor in to the metaverse? Here are some thoughts before you put on your VR glasses and buy digital real estate. Again, I’m writing about buzzwords I did not make up. Since the end of the last year, it’s been “the metaverse.” The core question to me as a cloud geek: What does the metaverse mean for cloud computing? First, it’s interesting to note that Jon Udell talked about the metaverse in a 2006 article as related to the game Second Life. Indeed, just last year Andrew Oliver called the metaverse “A Second Life with VR glasses.”  Perhaps it’s the best short description to date. We do know that the concept of the metaverse, which is still being defined, is hot. It’s among the fastest-growing technology segments. According to a 2021 Bloomberg Intelligence analysis, the metaverse could unlock a nearly $800 billion market opportunity. I’m not sure if that comes from buying and selling digital houses that are near other fake houses owned by celebrities. However, we went through the same thing with the rise of traditional social media, which is where the metaverse will likely find its audience, certainly since the social media giant Facebook has jumped all-in to the concept and the technology. The truth is that the metaverse will be a boon for cloud computing, considering the amount of storage and processing required to support a virtual reality universe. As more performance and details will be demanded, remote cloud-based computers will become the only cost-effective way to solve that problem. There will be two large areas of growth here. First, the metaverse providers themselves, keeping in mind that we’re likely to see several pop up if technology investors view this as a true opportunity. Some of these will be built with private data centers and some with managed services, but most of these compute- and graphics-intensive systems will be built on public cloud providers. Access to on-demand compute and storage using pay-as-you-go models will be attractive to those charged with building out a virtual world. The larger draw of public cloud providers is that they can provide distributed points of presence around the world, thus removing some of the latency in sending rendered graphics back to the user so they can obtain a believable experience. Keep in mind that we already know how to build these types of systems. Virtual reality has been part of most public cloud providers for years now, and the technology often provides training simulators and other teaching methods. We know these types of systems are compute, network, and storage hogs. What do we need to do as cloud professionals to prepare for the possibility that the metaverse will be a thing? I have a couple of suggestions: First, figure out what this technology is and does. VR processing and the technology that makes it happen are not as well understood as traditional graphics and audio processing. Public cloud providers provide VR development systems today that are cheap enough to get some initial skills in how to build things in a metaverse. Second, figure out the business case. If it’s just profiting on the bitcoin-like hype, then you can certainly figure out a way to build a business around it. That will be the sillier stuff, such as purchasing digital real estate or investing in digital artwork through NFTs (non-fungible tokens). For most businesses, the use cases for the metaverse will be far more pragmatic. I can see how this can take remote collaboration to another level by having virtual meetings that feel more like the real thing. Also, consider building and deploying business systems within the metaverse, such as logistics management or business analytics. These systems can find new ways to access an emerging market. That market could explode by offering a better user experience within the virtual world, as well as by accessing better support virtually. Training is another segment. If the VR experience is rich enough to create more engaging training, that will be a huge growth area for this technology. These kinds of “revolutions” come forward every few years. Some become real; others just fall by the wayside. I’ve learned to watch where they go and be cautiously optimistic. If this does become more of a thing, cloud computing and those who build systems in the cloud will be the primary benefactors.   Source : https://www.infoworld.com/article/3652496/cloud-computing-and-the-metaverse.html  

According to Grayscale, the market opportunity for bringing the metaverse to life may be worth over $1 trillion in annual revenue. NFT sales grew to $2.5 billion in the first half of 2021, with crypto artists and crypto investors creating enormous wealth in a matter of months. I think it’s just a rehearsal for a truly digital future in the metaverse. AR, VR and the metaverse will take customer service to a whole new level in all areas of our lives. Although it will take years for this technology to become part of our daily lives, consumers are already actively adopting it. Is your business ready for this challenge, and how do you best prepare for and fully take advantage of the opportunities of the digital future? The experience economy is the key to the metaverse. Most, if not all, industries are now experiencing a digital transformation. Digital services are shaping consumer needs and behavior through digital channels. Some emerging phenomena, such as the billion-dollar capitalization of joke cryptocurrencies, unicorn startups without sales and million-dollar crowdfunding campaigns, are hard to explain from the traditional economics point of view. To explain this, we have to shift the focus from technology to humans. Digitalization has created a new paradigm where emotions and experience dominate economic relationships. Consumers are hungry for engaging experiences. As a result, the experience economy has become the main value driver in the modern world. In the experience economy, people don’t just buy and sell products, services or features. They also want the experiences and emotions behind them. In the metaverse, I think this paradigm will become mainstream. People will pay large sums for intangible items that provide social meaning and offer relevant experiences. In the digital world and the coming metaverse, I believe design is the primary tool for creating value. The problem is that the traditional understanding of design limits what a business can do and doesn’t help it grow. Focus on the customer experience. A business’ typical main challenge at the beginning of its development is sales. Sales often become the main goal and value of the company. This is where the company has its primary focus. This creates the first challenge. To succeed in the experience economy, a company must move beyond sales and put the customers’ interests, needs and experience at the forefront. By creating positive customer experiences, companies can win the competition and generate sales, even without a sales department. The key to success for today’s entrepreneurs is the internal mindset and approach to making the business customer-centered. According to a Dimension Data study, 84% of companies have increased their revenue by adopting a customer-centered approach. A McKinsey study shows that customer experience leaders increase company revenues by 10%-15%, have higher customer satisfaction scores, reduce service costs by 10%-20% and increase employee satisfaction. Provide advanced value. However, for true success, it’s not enough to just focus on creating maximum value for customers. Most well-known companies began by providing a product or service that solved a customer’s problem. It was a simple solution with proven effectiveness. The growth of the market and the emergence of competitors can push companies to improve the external value they offer. They try to better meet customer needs through convenience, a pleasing design, matching social status or even embracing social missions, such as saving the planet from warming. If a company wants to succeed in the digital age, and subsequently in the metaverse, it’s not enough to use advanced technology. It is necessary to provide advanced value. They must go beyond basic functionality and offer their customers a better experience. Create an experience through design. Of course, the main question is: How do you create such an advanced value for customers that they forget about your competitors? I think the main problem is that most entrepreneurs perceive the external aim of design to be creating attractive “packaging” for a product or service. However, that is not what creates value for the customer. All design efforts should be focused on creating a customer experience, not a package, to provide competitive value. How will your website, app and social profiles help your customers at every touchpoint? If digital platforms are thought of only as storefronts, it can be hard to notice what emotions users experience when they are interacting with them. In the customers’ perception, the mobile app can be the main and only representation of your company. Therefore, if the app is full of friction, unfriendly and outdated, the customer will instantly switch to a competitor, despite the thousands of employees and representatives engaged in business development and sales. Turn design into a system. How do you ensure business agility in a digital world, where everything changes by the minute? It takes a system to overcome this chaos. In the beginning, design, like any other tool, is used to solve local problems. However, as the business matures and develops, the internal potential of the design approach unfolds and strengthens all levels of the company. Through design thinking and CX/UX (customer experience/user experience) design system, you can provide customer-centered value and build a successful digital strategy. It will ensure maximum agility and adaptability to digital innovation, or even market disruption. Become the disruptor to succeed in the metaverse. At the intersection of the external and internal value and design vectors discussed above, four different business cultures emerge: the manufacturer, the seller, the innovator and the disruptor. If you examine leading brands, such as Apple, Google, Amazon and Tesla, the culture of the disruptor is dominant. It provides a long-term competitive advantage, customer loyalty and support for their brand. They realize the maximum potential of their business model, by integrating the design approach into the cultural DNA of the business. By constantly creating advanced customer value through design, businesses can develop a successful strategy for adapting to digital reality and the metaverse. Rethink the traditional approach and change to a new, more customer-centric model that challenges the industry and creates new opportunities and benefits for people.   Source :

With the rising popularity of the Metaverse, the digital fashion industry turns into a global empire, involving both the major luxury brands and retail consumers. Courtesy of Kat Taylor Cattytay, digital fashion appeared in 2017. However, we began to talk loudly about it only in 2020. It all began five years ago when Kat first made an Instagram post with the caption “Virtual Clothing!!!” Then, there was a collaboration with Adidas, Off-White, Vetements and Balenciaga. These brands were interested in introducing fashion digitalization even before it blew up in the mass media discourse. Note that the COVID-19 pandemic had yet to happen and people were not stuck at home. Thus, there was no need for digital clothing at all. Nevertheless, it happened and fashion digitalization was predicting the future in the virtual realm. Of course, we all have tested virtual clothing in computer games way before Cattytay, but it was far from the fashion. Beggars can’t be choosers, as we say. These were jeans and shirts in the Sims and various armor in Shooters. But, no one could even imagine that in the near future, we would try on brand sneakers in a specially created application or that we would do it even for money, as it happened in March 2021 with the collaboration between Gucci and the Belarussian company Wanna. The first virtual sneakers could be bought in the Gucci application for $12.99 and they could be tried on in Wanna Kiks for $9.00 where, in addition to sneakers, you could purchase them (well, rather take a photo on them) and other accessories. And, it reasonably raises some questions: Why would anyone want it? Who needs it all? What would you do with it? Digital fashion lovers claim that this is how they save the environment. As some put it: There is no need to buy a real thing for a photo on Instagram. Well, but what’s next? What is the percentage of people who will constantly buy digital things for posts on social networks? Would that be just for fun? Would that be all the time? There are several probable scenarios. The first one, and the most realistic, is the digital fitting rooms. In order to see how new potential clothing fits you, it would be nice to try it on without leaving your home. It would be wise to attract customers to these potential applications. Some stores are trying to implement this feature. At this stage, however, everything is quite buggy. People are still getting entertained and this feature attracts customers. In general, this gives a picture of the attitude of real users to digital fashion. Currently, it’s like a game for them, while brands see it as a marketing opportunity. Digital fashion and gaming industry Next, where we can use digital fashion is, of course, computer games. For example, with the landmark collaboration between Balenciaga and Fortnite, buying a Balenciaga-inspired skin in the game grants you the opportunity to buy the piece in real life. You’ve dressed up yourself, then dress up your character — what a stroke of genius for gamers. Fortnite generally makes good money on built-in purchases, as users have spent over a billion dollars on in-game purchases for their characters. However, there is an issue with interoperability: The purchased skin for one game will not work in another. You dress up your character but you’ll no longer have your photo for social media. In such a way, we got Moschino skins for The Sims and Gucci for Tennis Clash. In 2021, Balenciaga presented a collection in a gaming format where all the characters are dressed in the latest season’s clothing. Thus, the cyber aesthetics came into the real-world fashion: what was once only within video games we are starting to wear in the real world. Since Mark Zuckerberg announced the creation of a Metaverse, it seems that the digitalized and virtualized reality is becoming more and more natural, or even new normal. It simply means that we all will need to build houses and wear clothes in virtual reality as well as in the real world: whether it’s for meeting friends, for teaching classes or business negotiations. During one of these negotiations, Demna Gvasalia, creative director of Balenciaga, already gave an interview in virtual reality. Therefore, we must already think not only about digital fashion but also about digital design, so that paintings in NFT-form can be hung on the walls, regardless of practicality. The empire of digital fashion In a short time, the digital fashion market grew into a huge empire, incomprehensible to most users. Entrepreneurial businessmen develop beautiful stories where we can hear about sustainability, protecting the planet and unusual designs that will never be implemented because they are simply unrealistic for production. Brands are happy to use digital fashion as another coverage opportunity but, in fact, it is not applicable and is not as beautiful in life, as may sound. For example, during the pandemic, Russian brand Alexander Terekhov launched a promotion where his couture dresses could be placed on a photo for $50. According to the comments from participants, it turns out that there was a huge number of difficulties and pitfalls — the deadlines were delayed due to the fact that the photos did not fit and the dresses did not look right on the client. However, the brand received the desired coverage opportunity in the media. Therefore, digital fashion is another tool for promoting the brand or a way to earn money for startups and digital designers. In a couple of months and for $700, all secrets of the new market will be revealed and one would be able to bring their brand to the world of meta fashion. However, the future is unclear. Will you design dresses for already famous brands or will you make your own? Will they actually wear the clothes you make in the Metaverse or use ready-made photos for $50? Will Metaverse executives promote fashion to the masses and how will brands get along? Will there be meta-stores or will

HTC is looking to reclaim its position among the world’s top smartphone manufacturers, and it aims to do so with a handset designed specifically with the metaverse in mind. Nobody has really mastered the VR / AR realm on mobile yet but if anyone has a solid shot, it’s HTC with its extensive knowledge of the PC VR industry in its side pocket. HTC Asia-Pacific general manager Charles Huang reportedly told DigiTimes (paywalled, via Android Authority) that the Taiwanese consumer electronics specialist will launch a “metaverse phone” in April. It’s said to be a high-end offering, presumably something powerful enough to drive VR / AR applications. Others have tried and failed. Google discontinued its Daydream virtual reality platform in late 2019. Samsung effectively killed off its Gear VR efforts a year later. What HTC does have going for it is the fact that it’s one of the top players in the PC virtual reality space with a solid catalog of content to work with. If the company could harness some of what it has learned and bring it over to mobile, things could get interesting. HTC co-founder and Chairwoman Cher Wang recently outlined the company’s version of the metaverse, which it calls Viverse. It’s really no different than what other companies like Facebook are promising at this stage – a virtual world where you can go on adventures, share experiences with others, attend meetings and so on. It’s far too early to know if the metaverse will take off as many have predicted or sputter out before getting off the ground. At this stage, it seems as if one of the biggest hurdles could be fragmentation. With so many companies aiming to launch their own version, how are any of them expected to succeed? Source : https://www.techspot.com/news/93624-htc-launch-first-metaverse-phone-april.html

South Korea’s Ministry of ICT, Science, and Future Planning pledged 223.7 billion Korean won ($186.7 million) to create a broad metaverse ecosystem to support the growth of digital content and corporate growth within the country. The ministry wrote in an official statement on Sunday that funds will be spent on completing four main objectives in creating what appears to be an all-encompassing metaverse ecosystem titled the “Expanded Virtual World.” The government agency intends on using its metaverse as a platform for expanding the virtual industrial growth of cities, education and media. Content creators will enjoy support on multiple fronts to attract the right talent to help build the platform. The ministry said that it will host community-oriented creative activities, a metaverse developer contest and a hackathon. Hashed CEO Simon Kim pointed out that the new metaverse platform has a particular focus on boosting commercial expansion by providing financial support for participants. He told Cointelegraph on Monday that he doesn’t think there is a problem with the government providing funding because “the private sector is actively investing in the metaverse market.” He continued: “It is the regulatory issue that the government should pay more attention to. In Korea, publishing of NFT games is prohibited, and token issuance is also prohibited. Hashed is a South Korean crypto ecosystem venture capital and incubator. It has invested in metaverse projects such as Decentraland and The Sandbox. Park Yungyu, head of communication and policy department at the ministry, stated in the announcement that this initiative to build a metaverse platform is part of the broader “Digital New Deal” in South Korea. The Digital New Deal is a set of policies designed to foster the growth of digital technologies according to Park, who added: “It is important to create a world-class metaverse ecosystem as the starting point to intensively foster a new hyper-connected industry.” The ministry also expects its metaverse to have a global reach since there will be seamless access to South Korean companies over time. It plans on providing support for corporate growth by offering financial support and technological development. Jason Ye, co-founder of multichain ecosystem accelerator DeSpread, is calling the new funding a “positive signal” that the Korean government is interested in the metaverse. He told Cointelegraph on Monday that due to the funding involved, opportunists who attempt to exploit it “should be filtered out” but that: Outstanding companies building a digital economy in the metaverse will be able to thrive with the Korean government’s support.” Source : https://cointelegraph.com/news/south-korea-to-invest-187m-in-national-metaverse

Intel will launch a new chip for blockchain applications such as Bitcoin mining. (Image: Intel) Intel Corp on Friday launched a new chip for blockchain applications such as Bitcoin mining and minting NFTs to cash in on the rising usage of cryptocurrencies. The chip will ship later this year and the first customers include Block Inc, the Jack Dorsey-led firm that recently changed its name from Square Inc to highlight its growing focus on the blockchain. Blockchains serve as public ledgers that keep records of transactions on a network of computers and have grown in prominence in recent years. Their rise has also triggered a buzz around words like “Web.3” and “NFTs” that tout the decentralization of technologies. Intel said its chip is an energy-efficient “accelerator” designed to speed up blockchain tasks that require huge amounts of computing power and thereby consume a lot of energy. Chip designer Nvidia Corp, whose graphics cards are used widely for mining activities, also has a separate chip meant for Ethereum mining. As a part of furthering its footprint in the space, Intel has also formed a new segment called Custom Compute Group within its Accelerated Computing Systems and Graphics business unit.   Source : https://indianexpress.com/article/technology/crypto/intel-launches-blockchain-chip-for-bitcoin-mining-and-nft-minting-7769391/