In today’s world, technology is advancing at an unprecedented rate, and the automotive industry is no exception. Augmented Reality (AR) is one such technology that has been making waves in the industry. AR is a technology that overlays digital information onto the physical world, allowing users to interact with virtual objects in a real-world environment.
Our team recently had the opportunity to work with a big car manufacturing company to create an AR demo. The objective of the demo was to showcase how AR technology can be leveraged to enhance the customer experience and provide a more immersive car-buying experience.
An AR demo produced for a large automobile manufacturing company allows customers to interact with the car’s characteristics, change the color and add-ons in real-time, and make a more educated buying decision.
The demonstration was a big success, and AR technology has the potential to completely transform the car sector.